• « Back to 'Thoughts'

Industry Issues - Helping the client to get the message across

Part of a recent Council Leader project methodology included filming video clips of the Leaders. It worked incredibly well, partly because they mostly seemed to find it a highly enjoyable process. Council Leaders liked the challenge of the pressure of having to crystallise their views in one take - and in fact this appeared to push their analysis further than if we hadn't gone through the exercise.

The resulting clips were very rich, showing the immense variety of personality of the Leaders as well as their specific views and we used them by editing relevant clips into our debrief presentation where appropriate (rather than showing them all at the start or finish). Overall this worked really well: it gave the presentation a grounding and focus and gave the client an accessible and inspiring way of being able to disseminate the research findings at a more local level. We've been convinced by the methodology and aim to use it much more.